Logitech
Bemo was a social camera with a big heart but almost zero market share.
Bemo was built for kids and young families who wanted to capture and share their moments, but it wasn't quite clicking. The challenge: boost brand awareness and drive sales. Simple to say, harder to do — especially in a world where everyone already has a camera in their pocket.
Bemo wasn't meeting the audience's expectations. The product needed more than a campaign — it needed a rethink. If Logitech wanted it to land, they had to listen and adapt.
Co-create with the audience to understand what their dream camera looks like and what would make it feel like theirs.
We dug deep: mapped the market to see where Bemo could stand out, ran quantitative and qualitative studies, and talked to the audience in focus groups, surveys, and one-on-ones.
Step 1: Understand the "why" — what would make someone buy a standalone camera in a smartphone-first world?
Step 2: Co-create with the audience. What does their dream camera look like? What would make it feel like theirs?
