Qonto
Scaling a fintech brand across Europe without losing the plot.
Qonto didn't just want visibility — it needed to resonate. With France, Germany, Italy, and Spain on the map, the challenge was clear: stay consistent, but speak each market's language.
We built a pan-European campaign from scratch, rooted in human truths. The big idea? Business owners are done with red tape — they want ease. So we crafted a narrative that worked across borders, with local nuance baked in. Because a Spanish freelancer and a German CFO? Different vibes.
We flipped the script by blending financial storytelling with cultural relevance. The idea? Cuisine des Financiers — a YouTube series that played on the double meaning of "financier" (the French cake and the finance pro). The show brought CFOs into a more human, lifestyle-driven context, where conversations about balance sheets happened over perfectly baked pastries.
We crafted long-form episodes featuring finance leaders cooking and talking shop, mixing business with personal flavor. Instead of chasing mass appeal, we focused on depth — building trust and emotional connection in a segment usually underserved by creative content.
