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Brand Strategy ยท 2025

Tazo

In-Scapes with Tazo: Escape boredom at home with unexpected moments from Tazo.

Tazo

The Opportunity

In these days of isolation, people are getting increasingly creative in the ways they entertain themselves and how they share that entertainment with others.

The Behavior Change

GET isolated individuals TO buy/try Tazo during quarantine BY offering them unique ways to knock down quarantine boredom in their own homes BECAUSE Tazo has unique blends of tea that can brew unexpected possibilities for everyone.

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The Insight

Weekly in-scape Tazo prompts that help people escape the doldrums of isolation. Ex: "Take a photo of you, on your couch, in your favorite summer suit, spooning your favorite summer accessory, drinking your favorite Tazo blend!"

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The Strategy

Invite people to escape their isolation boredom with Tazo's ultimate unexpected experiences.

The Solution

On social channels, we'll offer Tazo discounts for people who respond to our unexpected #inscape prompts. Partnering with Amazon, Instacart or Retailer.com, we could also include unexpected gifts with purchase (fun summer trinkets!) with online Tazo orders.

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